Conversion Optimisation. More leads, driven by data.

Data first, then measures. Impact, not assumption.

1. 01

   The challenge

   The traffic is there, but conversions fall short of expectations. The business impact is directly measurable: 10,000 monthly visitors at a 1% conversion rate mean 100 leads. Raising it to 1.5% (without more traffic) yields 150 leads. 50 additional leads per month, generated without any further marketing spend.

   Without structured analysis it stays unclear where users drop off and why. Optimisations based on gut feeling rarely change the outcome. The causes lie in real usage, not in design taste.
2. 02

   Our approach

   We start with the data: heatmaps, session recordings, funnel evaluations and structured user testing show where and why users abandon. On that basis we prioritise optimisation measures by likelihood of impact. Not by effort or preference. Effectiveness is proven through A/B tests, not claimed. Anyone needing ongoing optimisation rather than a one-off project can cover it in a retainer model, closely interlinked with analytics and monitoring through our analytics service.
3. 03

   Deliverables

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   Analysis report with friction points, drop-off rates and prioritisation

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   A/B test concepts with success criteria and measurement methodology

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   Implementation of prioritised optimisation measures

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   Results reporting with measurable improvements per measure

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   Optional: ongoing conversion monitoring in a retainer model

In practice

1. 01

   Industry

   B2B / Professional services
2. 02

   Challenge

   Stable visitor numbers (approx. 8,000/month), but a declining lead rate from 1.8% to 1.1% over six months. No understanding of abandonment behaviour, no in-house tracking know-how.
3. 03

   Approach

   Funnel analysis, heatmaps on 5 critical pages, two structured user tests, identification of three central friction points, A/B tests in two areas over six weeks.
4. 04

   Result

   Lead rate increased from 1.1% to 1.7%, equivalent to approx. 48 additional leads per month at the same traffic.

Frequently asked questions

• What does conversion optimisation cost?

  Depending on scope: a one-off analysis with an action plan, analysis with implementation, or an ongoing retainer model. All variants are offered on a fixed-price basis or as a defined retainer. Guidance in the initial call once traffic volume, target pages and current setup are clarified.

• How does it start?

  We begin with an analysis of the existing tracking setup and the available data. Anyone without reliable tracking yet sensibly starts with our analytics service. Conversion optimisation builds on it.

• What happens after the project?

  Anyone wanting to optimise continuously can switch to a retainer model: monthly analysis, prioritised measures, continuous reporting. Anyone needing one-off clarity on friction points gets the analysis as a single project.