RevOps & CRM integration with HubSpot.

Systems that work together. Instead of yet another platform.

1. 01

   The challenge

   In many organisations, website, CRM and sales process run side by side. Leads get lost along the way, data contradicts itself, and no one can reliably say where deals come from. The problem is rarely a lack of tools; it's that the existing systems don't work together. Every lead lost between marketing and sales has already incurred acquisition cost, with no result. Another platform won't fix that. A well-thought-out setup will.
2. 02

   Our approach

   We connect what's already there, instead of replacing what works. HubSpot, your existing marketing tools and your own website are treated as one connected system: with clean lead scoring, defined handoff points between marketing and sales, and automated nurturing flows based on real user behaviour. No CRM migration for migration's sake. Pipeline transparency and reporting build on analytics. If you don't yet have reliable tracking, our analytics service is the place to start. Ongoing optimisation and system support can follow via managed services.
3. 03

   Deliverables

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   CRM integration and system connection with your existing marketing and sales tools

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   Lead-scoring model with defined qualification criteria

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   Pipeline dashboards with transparent attribution logic

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   Automated lead flows and nurturing tracks

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   Documented setup for your internal team and ongoing optimisation

In practice.

1. 01

   Sector

   B2B / Growing mid-market
2. 02

   The challenge

   Marketing worked in HubSpot, sales in an isolated CRM with no interface. No connection, no shared pipeline view. Leads from campaigns often only surfaced in sales weeks later, cause unclear. Estimated annual lead loss: around 20% of qualified marketing leads.
3. 03

   Approach

   System audit of the existing setups, bidirectional integration between HubSpot and the sales system, definition of shared lead-scoring criteria, automated handoff processes, dashboard build for marketing and sales leadership.
4. 04

   Outcome

   HubSpot connected to website and sales system, lead quality measurably improved, monthly reporting operational, handoff time reduced from weeks to hours.

Frequently asked questions.

• What does RevOps & CRM integration cost?

  It depends heavily on your existing systems and the desired level of integration. We work on a fixed-price basis with a defined scope, from a single integration to a full RevOps setup. We give you a clear picture after an initial call and system overview.

• How do we get started?

  A system audit: which tools are in place, how are they configured, where do the gaps in the lead journey occur? From that, we derive a concrete integration proposal with prioritisation.

• What happens after the setup?

  Ongoing support and optimisation via managed services. Or a full handover to your internal team with documentation and training. Both options can be planned for from the start.