Analytics and performance. GDPR-compliant tracking.

Data that drives decisions.

1. 01

   The challenge

   Tracking is in place, but no one acts on it. Dashboards show numbers no one interprets, because they are not aligned with the right questions. The result is data that creates effort but provides no direction. The business impact is direct: those who do not know which channels generate leads budget on assumption rather than evidence. And those working with non-compliant tracking risk fines that far exceed the cost of a clean setup.
2. 02

   Our approach

   We build analytics for relevance, not completeness, around the metrics that matter for the decisions actually on the table. Custom dashboards, monthly reports with concrete recommendations and SEO monitoring form the ongoing core. GDPR compliance is not an option but a baseline requirement: we build setups with no dependency on third-party tracking and with complete technical and legal documentation. Those who want not only to measure but also to optimise find the direct follow-on in our conversion optimisation. Analytics provides the data basis, conversion optimisation builds on it. Billed on a monthly retainer basis.
3. 03

   Deliverables

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   GDPR-compliant tracking setup with documented data architecture

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   Custom dashboards for relevant target metrics

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   Monthly reports with prioritised recommendations

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   SEO monitoring with visibility and keyword development

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   Ongoing support and adjustment as requirements change

In practice

1. 01

   Industry

   B2B / mid-market
2. 02

   Challenge

   Google Analytics 4 in place, but no usable data basis. Event tracking incomplete, GDPR compliance questioned by the legal department, monthly reports without actionable relevance (page views, bounce rate, no link to business goals).
3. 03

   Approach

   Full tracking audit, GDPR-compliant rebuild with server-side tracking, definition of relevant target metrics with management, dashboard build, monthly reporting with prioritised recommendations.
4. 04

   Result

   GDPR-compliant setup built and legally documented, monthly reporting introduced, three concrete optimisation measures derived directly from the data and implemented.

Frequently asked questions

• What does analytics setup and support cost?

  A one-off setup fee for tracking build and dashboard development, then a monthly retainer for ongoing reporting and support. Both parts are offered on a fixed-price basis. Scope and terms follow an initial call, taking your existing systems into account.

• What is meant by GDPR-compliant tracking?

  Specifically: no sending of personal data to US servers without consent, server-side tracking as an alternative to browser cookies, full documentation of data processing and a data protection impact assessment where needed. We build setups that withstand a legal department review.

• How does getting started work?

  A tracking audit of the current state: what is in place, what is missing, where are the GDPR risks? From that we derive a proposal for the new setup with a timeline and fixed price.