Jaguar Land Rover

1. 01

   Key facts

   Project titles

   JLR dealer systems, JLR Lead Ads, JLR Clubs System, LR Live Events

   Project type

   Campaign, platform

   Languages

   DE, CH, IT, FR, AT, CZ, SK, BE, NL

   Industry

   Automotive

   Client since

   2009

   Period

   since 2020, ongoing
2. 02

   Starting point

   —

   More than 300 dealers across nine markets. With no shared website platform.

   —

   No consistent corporate design: every dealer ran its own look.

   —

   Leads never reached the CRM centrally. No continuous tracking.

   —

   Campaigns cost time: built and rolled out again in every market.
3. 03

   Solution

   Rather than maintain 300 individual sites, we moved them onto a central multi-site platform. The corporate design now lives in the design system rather than in each dealer template. So the brand holds across every country. Leads reach the CRM automatically through a direct integration. Campaigns are built centrally and rolled out to the markets.

   —

   Central multi-site platform for all dealer websites

   —

   Design system as a binding corporate-design framework

   —

   Direct CRM integration for automated lead routing

   —

   Campaign toolkit with ready-made landing-page templates

   —

   Automated deployments, central management of all websites
4. 04

   Outcome & value

   300+

   dealer websites on one central platform instead of individual one-offs

   9 markets

   one brand — across every country and every dealer

   Hours not weeks

   campaigns go live centrally instead of being rebuilt in each market

   Leads in the CRM

   captured automatically and traceable from one place

   Since 2020

   the platform runs in production and keeps being extended

„

For the consistent brand management of Jaguar and Land Rover in local dealer presence, MOKOM 01 is an innovative and reliable partner — and at a speed that we genuinely value in our campaigns.