NORDWEST

1. 01

   Key facts

   Project title

   Website relaunch NORDWEST Handel AG

   Project type

   Relaunch, B2B platform

   Languages

   DE, EN, FR, NL

   Industry

   B2B trading cooperative (industrial supplies)

   Period

   Relaunch 2023 · support ongoing
2. 02

   Starting point

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   The website no longer reflected NORDWEST's role as a B2B partner to retail and industry.

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   Services, product areas and offerings sat side by side with no discernible order.

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   Retail partners and suppliers had no entry point of their own.

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   Editorial upkeep needed to become simpler and more modular.

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   Too few enquiries from partners and suppliers came in through the website.
3. 03

   Solution

   The site is built around its audiences: retail partners, suppliers, company and careers each have their own way in. From there it is a short path to services, product areas, offerings, and to the right contact. The trading group's three value pillars sit where partners look for them: digitalisation, logistics and central settlement, the central handling of payment flows between supplier and retailer. TYPO3 v12 carries the four languages and the modular page formats the online managers assemble themselves.

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   Dedicated entry points for retail, suppliers, company, careers

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   Contact routes placed in the sections each audience lands in

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   TYPO3 v12 as the CMS behind four languages: DE, EN, FR, NL

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   Modular content elements for recurring formats and landing pages

   —

   Interfaces between the website and internal systems
4. 04

   Outcome & value

   4 entry points

   Retail, suppliers, company, careers. Every audience has a section of its own.

   Enquiries, direct

   Partners and suppliers land in their own section and find the contact route right there.

   Upkeep in-house

   NORDWEST's online managers build pages and landing pages themselves from modular elements.

   4 languages

   The site runs in DE, EN, FR and NL. Partners and suppliers read it in their own language.

   3 value pillars

   Digitalisation, logistics and central settlement explained where partners look for them.

   Since 2023

   The relaunch went live in 2023 and support has run ever since. Content, extensions, interfaces.

„

In MOKOM we found a partner who understood our complex requirements and translated them into a modern, future-proof website. We were particularly impressed by the structured approach and the team's strong technical and design expertise.