L'Osteria

1. 01

   Key facts

   Project title

   Corporate website relaunch losteria.net

   Project type

   Relaunch with multi-site architecture, franchise route and ongoing support

   Languages

   13 country versions · DE, EN, FR, NL, CZ, PL, ES

   Industry

   Casual dining · Italian restaurant group

   Client since

   2020

   Period

   launched 2020, support ongoing since
2. 02

   Starting point

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   The existing site was not built for several countries and languages.

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   The network grew from around 120 to more than 200 sites. The platform grew with it.

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   The franchise system drives that growth. It needed applications through the website.

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   Every restaurant needed a landing page of its own instead of a row in a list.

   —

   Delivery, shop, reservations and careers sat in separate systems.
3. 03

   Solution

   What emerged is not a corporate website but a platform that scales with the franchise growth. Thirteen country versions run from one TYPO3 base: the same brand, locally distinct content and local legal requirements. New restaurants, campaigns and deals are added by the marketing team itself through a content kit. Guests use the restaurant finder to reach their nearest of more than 200 locations.

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   Multi-site architecture in TYPO3: 13 country versions from one base

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   Content kit for restaurants, campaigns and deals

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   Ten-step franchise application route with an online form

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   Restaurant finder for 200+ locations with their own landing pages

   —

   Integration of delivery, shop, reservations and careers
4. 04

   Outcome & value

   120 → 200+

   The network has nearly doubled since the relaunch. The platform carries that without a rebuild.

   13 country versions

   All run from one code base, with locally distinct content and legal requirements.

   3 new markets

   Further country versions have gone live since 2020, among them Poland and Luxembourg.

   Upkeep in-house

   The marketing team adds new restaurants, campaigns and deals itself.

   Franchise route

   Applications run through a dedicated process on the site instead of by email and phone.

   Since 2020

   Support and development have run continuously since launch.

„

Since launch, our website has carried every new restaurant, every campaign and every new market we open up. It works for guests just as it does for prospective franchisees. That it still does is the best proof we have of the very solid groundwork by MOKOM 01.