Pfautec

1. 01

   Key facts

   Project title

   Website relaunch Pfautec

   Project type

   Relaunch with product platform, dealer and careers area

   Languages

   DE, EN, FR, NL, ES

   Industry

   Special tricycles, therapy cycles and e-bikes · PFIFF Vertriebs GmbH

   Client since

   2020

   Period

   since 11/2020, ongoing
2. 02

   Starting point

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   The existing system no longer reflected the product world or its audiences.

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   Products that need explaining called for a presentation that actually explains them.

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   In-house manufacturing and “Made in Germany” were barely visible online.

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   End customers, relatives and dealers each needed their own route to information.

   —

   What mobility means to the people using these cycles did not come across on the website.
3. 03

   Solution

   The focus is not on the cycles but on the people who regain their mobility and independence through them. The platform is built along that perspective: a product world for bicycles, e-bikes, special tricycles and therapy cycles, advisory elements placed where questions come up, and a dealer map that leads customers to their nearest specialist dealer. TYPO3 carries five language versions and modular content elements.

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   Information architecture for end customers, dealers and prospects

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   Product world for bicycles, e-bikes, tricycles and therapy cycles

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   Dealer map and advisory elements supporting the sales side

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   Protected dealer area and a dedicated careers area

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   TYPO3 with modular content elements across five languages
4. 04

   Outcome & value

   5 languages

   DE, EN, FR, NL and ES run on the same content elements. The basis for international markets.

   Dealer map

   Customers find their nearest specialist dealer on the map instead of asking by phone.

   3 audiences

   End customers, relatives and dealers each have their own path through the site.

   In-house making

   Production and quality standards are shown in the site, not merely claimed.

   Upkeep in-house

   Pfautec adds new products and variants itself via modular TYPO3 elements.

   Since 2020

   The platform has run in production since launch, and support continues.

„

MOKOM rethought our brand for the digital space. The new website pairs an emotional brand presence with clear, intuitive navigation. We were particularly impressed by the technical execution, the site's multilingual setup and the development of a clearly structured dealer map that makes finding a dealer much easier for our customers. The result is a modern platform that presents our products, our values and our quality at their best.